A platform about traditional craftsmanship and its reinterpretations.

 

A practical application of the dissertation “Creative Gazes: An investigation into innovation in traditional craftsmanship within the context of the Creative Industries”, produced by Ana Vasco, for the Master’s degree in Communication and Management of Creative Industries at FLUP – University of Porto.

The Dynamic Interaction Between Tradition and Innovation in Certified Traditional Portuguese Crafts

Our Proposal

Valuing Tradition

With stories and reinterpretations, the love for art, the knowledge, and the skills of creative masters who bring national crafts to life are highlighted. The richness of traditions is celebrated, promoting their rediscovery by new generations.

The Perception of Innovation

Traditional Portuguese crafts, reinterpreted by creatives from various fields, result in reinterpretations that merge traditional techniques with contemporary innovations, transforming the old into new artistic expressions.
Bonecos de Estremoz
Camisola Poveira
Embroidery of Castelo Branco
Figurado de Barcelos
Junco de Forjães
Lace of Bobbin of Vila do Conde
Portuguese Filigree

Creative Masters of Portugal_

Explore the inspiring stories of the artisans who keep tradition alive while innovating with creativity. Click on the images below to discover more about each of them.


Gallery of Recreations_

Discover Reinterpretations of Certified Portuguese Crafts
made by other creative artists

Invitation to Creatives

Join this project!

Seeing young people interested in learning our traditions is what motivates me to keep going. We have to pass on our knowledge, or else this will come to an end.

Fernanda Novo Craftswoman - Camisola Poveira

The future of craftsmanship is very promising, because there is a growing awareness and increasing appreciation for what is ours.

Teresa Costa Manager of A.Certifica

In my father's time, we valued digital. Today, what is made by hand is what impresses the most.
Craftsmanship will be the luxury profession of the future.

Arlindo Moura Craftsman - Portuguese Filigree

Certification and Innovation

Creative perspectives breathe new life into traditional craftsmanship. Certification protects these arts, while collaboration can forge new meanings and connections, keeping cultural heritage alive. Discover how certification and innovation combine to strengthen and renew craftsmanship.

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